Here are some email marketing conversion tips all small businesses can use:
- Include descriptive tags with your images.
Online publication Marketing Charts cites data revealing that the average person receives 400 commercial emails a month. Emails that include images can help your small business stand out in an already-crowded inbox, especially if you choose those that evoke an emotional response to a product, a promotional campaign concept or your brand. According to the experts at Sender Score, 28 percent of the email messages that are sent reach a user’s inbox. Email marketing companies in India allows you to reach a highly targeted audience at a low cost.
- Don’t send messages that aren’t targeted.
While you may not have robust data on prospects, you can learn a little more about what they respond to with each message you send. Diligently track open and click-through rates with each campaign, including the optimal times to send messages based on response and headline tests.
- Don’t ask for too much.
Segment your email marketing campaigns so that each recipient is served the most relevant offer based on his or her preferences, and that he or she is presented with one clear message, call to action and a seamless checkout experience — whether on a desktop or mobile device.
- Emails should form a lasting relationship.
Email campaigns should build upon one another, and acknowledge what you know about the customer, based on his or her past activity. In fact, marketing firm Epsilon cites data indicating that “triggered” emails targeted based on a recipient’s engagement with past messages have open rates that are 76 percent higher than those with generic messaging. If you cannot convince your customers to click on your message, you can’t convert them, regardless of your pricing or product quality. Campaigns via Email Marketing Companies is an affordable way to communicate with prospects and customers, gain valuable insights about their preferences and increase sales. However, it requires strategy to convert message recipients into buyers. Follow these steps to improve the ROI you realize from every email you send.
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